B2B Marketing Stats from HubSpot’s Marketing Data Box
Webbiquity SMM
MAY 16, 2011
Though hardly a shocking revelation, this report nicely quantifies the shift. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. As the report notes, “Overall, 40% more U.S. consumers own smart phones.
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