The Way of the Web

APRIL 10, 2011

Two recent studies into social networking referrals and Facebook ecommerce left me slightly perplexed until the obvious answer smacked me in the face. And a 1% click through rate compared to an 11% rate for email marketing. 24 companies is a pretty small sample group, but hey-ho… Why am I perplexed?

Social Networking 34

Social Networking scribd Foursquare Retail 34

Webbiquity SMM

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) Also useful for content curation, content planning, social media monitoring, and infuencer outreach. 2) Compete.com.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 212

Research Social Media B2B Marketing 212