DigitalPR Chat #1 Content and KPIs
Proactive Report
FEBRUARY 7, 2016
I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?
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