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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You enter your keywords and then you will start to get notifications.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? When you “like&# a page; 2. When you check in to a place on Facebook; 3.

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