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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Keyword/Topic Monitoring. Talkwalker [Alerts are Free]. A better alternative to Google Alerts.

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12 Best Instagram Competitor Analysis Tools

Keyhole.co

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Here, 83% of consumers discover new products and services, and brands can reach over 850 million people with ads. Thus, many businesses use this photo and video-sharing site for social media marketing.