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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Here, they resolve customer complaints and post tips, tricks, and resources for hosts to help them manage their listings better. Choose Keyhole’s social listening and get notifications anytime someone mentions your brand or uses your hashtags, and never miss a UGC again. Visuals play a crucial role in Airbnb’s appeal.

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Charitable giving on a global scale: Sprout Social Philanthropy Week 2019

Sprout Social

It’s hard to say you’re a values-driven company unless you dedicate time and resources to advancing those values outside of your four walls. During this week, we leverage our privilege and resources to support, engage with and improve the communities in which we live.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Some people like to call these content repositories or media resource databases or digital asset banks. This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked.

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