Remove Groups Remove Hashtag Remove Insurance Remove UGC
article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. TikTok videos using the #Finance hashtag have 6.6 State Farm provides all the evidence you need that insurance brands belong on TikTok. original sound – Sioux Falls Fire Rescue. Financial services.

Questions 104
article thumbnail

The 2023 Guide to Social Media Reputation Management

Hootsuite

janellewinn @geico is the WORST PLACE TO INSURE YOUR CARS. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. You can shout positive messages far and wide.

article thumbnail

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

And Churchill’s famous nodding dog boosted pre-tax profits for the Direct Line Group by almost 50%. This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories.