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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

6 Tips for Getting the Most out of Foursquare (Mashable): Foursquare is new for many, so learn it and soak it in while it’s still hot. Be Proactive With Your Reputation Management (Vertical Measures): My book talks about how maintaining social media profiles can help you with your reputation management issues.

Marketing 265
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

How to Deal with Negative Online Sentiment About Your Brand : How do you deal with “badvocates?” The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Social Networks.

Marketing 264