Hootsuite
MAY 18, 2023
Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format.
Pixlee
DECEMBER 18, 2018
The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. In fact, Nielsen found that 83% of consumers prefer recommendations from friends and family over other forms of advertising, and nanoinfluencers essentially practice a heightened form of word-of-mouth advertising.
Buffer Social
OCTOBER 4, 2016
Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. A great example of reposting in action is GoPro.
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