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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Choose Keyhole’s social listening and get notifications anytime someone mentions your brand or uses your hashtags, and never miss a UGC again. While the approach was simple, it paid off, gaining Airbnb 5.6

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

The NGO asks parents to share a photo of their child on their first day at school (whether it’s their first day ever, or simply first day back) with them showing their dream job along with the hashtag #Classof16.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Facebook marketing strategy. This example from social innovation NGO Digital Opportunity Trust shows how their communications team keeps a “guidelines” tab in their calendar, with helpful resources like branding and official visuals linked. Do you have an unrepentant hashtag abuser on your team? YouTube marketing strategy.

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