Airbnb Social Media Strategy: Sharing Stories, Building Community
Keyhole.co
MARCH 24, 2024
The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon. Airbnb also has a thriving TikTok presence with more than 274,000 followers.
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