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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

For instance, our impact partners told us they need space for meetings and events, so we looked for real estate that could support that. There are so many surveys out there pointing to the fact that consumers want to support brands that take a stand about issues they care about, and we’ve really experienced that firsthand.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.