article thumbnail

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0.

Survey 185
article thumbnail

Using Social Media to Manage Adversity

Justin Levy

In some cases, public outreach via a press release with relevant links is needed. The method we used to resolve the conflict didn’t require us to higher a PR firm, a consultant or use an expensive press release distribution tool. The communication was genuine and honest, and the community responded positively.