Which News Sites Have the Most Valuable Facebook Pages?
Adam Sherk
MAY 17, 2010
According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?
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