Split Test: Which Optimization Leads to the Most High-Quality Traffic?
Jon Loomer
FEBRUARY 27, 2023
The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets.
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