Buffer Social
SEPTEMBER 9, 2019
On Instagram, you can upload a pretty photo or a meme. They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. Think mobile-first when building your ad.
Sprout Social
JULY 26, 2019
CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. It me – Used when someone can relate to something, usually a quote or meme. CPC – Cost per click. CR – Conversion rate.
Hootsuite
MARCH 2, 2020
TikTok calls itself the “destination for short-form mobile videos.” Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.
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