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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. CPL CPA CPC ROAS.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

This is the number of times your post was visible in someone’s feed or timeline. Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Here’s how to calculate it: Cost per thousand impressions (CPM). Impressions.