Webbiquity SMM

MAY 16, 2011

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate). consumers own smart phones.

B2B 150

B2B Smart Phone Data Hubspot 150

Convince & Convert

MAY 10, 2012

Really smart guy, Eric : Yep. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You can break it down, right, but ultimately when you figure out your server costs, your amortized design costs, what it requires you to create content, etc.,

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Paid search leads average a 7% rate, while outbound marketing leads (e.g., 55% access Twitter via a mobile device. Mobile Marketing.

Statistics 198

Statistics Social Media B2B Marketing 198