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How to optimize your marketing budget: Do more with less

Sprout Social

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse.

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11 Qualities of the Ideal Social Media Strategist

Sprout Social

This means not only do social media strategists switch from task to task by the minute, but they should be deeply familiar with the tools that allow them to do so. Having a long-term vision for a social customer care strategy is an integral part of being a social media strategist. Audience Focused Vision.