Laurel Papworth

JULY 13, 2010

Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 We don’t want to get up mid conversation and click on an ad. read the rest on AdAge ).

Social Networking 98

Social Networking Advertising comScore CPM 98

Convince & Convert

MARCH 17, 2016

When it comes to your business, videos can offer a great boost in exposure and engagement. I read the reviews, compared the specs and prices, but still was on the fence. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. Here’s where user-generated videos come in.

Video 60

Video UGC Content comScore 60

Hootsuite

MARCH 2, 2020

Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. It also ranks as #1 in the survey’s “Makes me feel inspired” and “Engages with me in new and creative ways” categories. And according to a recent study by ComScore , more than 80% of U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145