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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. What Horrible Things Did Time Magazine Do in 1964?

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Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies. In looking at the current Living Story examples , one thing that struck me is that news sites will need to be careful not to pick subjects that are too broad to be effective.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. It’s tough because part of our company name is ‘Innovative.’