Company Feed Filtrbox RSS 
Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. The most basic tool is RSS. Free Tools. Watch the video of how to do this.
Proactive Report
DECEMBER 18, 2009
Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. You can do this manually with RSS technology. Take a look at a sample dashboard here.
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