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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. The most basic tool is RSS. Free Tools. Watch the video of how to do this.

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5 Social Media Tools for PR Professionals

Proactive Report

RSS feeds are the blood vessels of the social web. You can do this manually with RSS technology. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution.