Proactive Report
JUNE 24, 2010
Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Example: a skin care company should also listen for mentions of skin care, dry skin, aging, anti aging, wrinkle cream etc. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader.
Proactive Report
DECEMBER 18, 2009
Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn.
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