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Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. The post Snapchat Advertising 101: How to Run Effective Snapchat Ads appeared first on Hootsuite Social Media Management.