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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Ad Recall: Research technique used to measure the respondent’s ability to remember elements of an advertisement. CPL CPA CPC ROAS.