Company CoTweet Engagement Social Media Management 
Convince & Convert
MAY 20, 2012
The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.
Janet Fouts
FEBRUARY 16, 2012
Get them all together in one place and show them the impact they could have if they were only engaged. Do some searches and pull metrics to show the impact of a positive social media outreach from a CXO level. Then show them some data on a social media nightmare story that could have been better handled through social media.
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