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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. CoTweet will cease to be and SocialEngage will not offer a free service. Image via CrunchBase.

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Train Wreck! The 3 Types of Self-Destructive Corporate Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

Set up a social listening dashboard, maybe Netvibes so they can quickly scan for important news to share with their networks. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. Show each CXO and what their Twitter reach is, for example, and then the combined company reach.