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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

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Top SocialFish posts of 2010

SocialFish

The Trainer’s Social Media Tool Box. Need help with Social Media policies? How to find your people on the social web – fast! The Science of Social Media Marketing. Facebook Groups And Facebook Pages – Everything You Need To Know. Cool tools in my social media arsenal.

Postrank 170
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What is a brand community and how to build a successful one

Sprout Social

Just because someone knows about or has purchased from your brand doesn’t mean they’re part of an engaged or even an engageable brand community. Instead, your brand community is people who follow all of your content on social media, who share your products/services and content with others, and who enjoy seeing everything your brand does.