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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. and Mogulus, or Qik on a cell phone.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Here’s a sample list of responsibilities from a job posting for a social media manager: If you’re building a larger social media team, the social media manager will be the person calling the shots.

Skills 80
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Audiences or communities? Defining the new social media landscape

Sprout Social

TikTok is especially skilled at this concept, with a For You page entirely curated by their algorithm. Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. It’s no surprise then that marketers’ top goal when working with creators is to reach new audiences.