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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. and Mogulus, or Qik on a cell phone.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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What is a brand community and how to build a successful one

Sprout Social

With this group, you can test new product mockups, ask about feature releases, share blog content, and collect general feedback for improvement. How will your brand community goals help with your company goals? For example, how will a brand community help marketing, support, sales? Choose a community platform.

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Audiences or communities? Defining the new social media landscape

Sprout Social

As the social landscape matures and mimics real-world interactions, platforms are picking up on the different ways users want to join in and are creating features to cater to those needs. Audience-centric platforms are constantly creating and refining features to keep users on the app and coming back for more.