Convince & Convert

JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. That mission, to add value to the communities they reach, is the heart beat of social. They run a radio test, and if no one bites, your product is throw in the crapper. I'd buy a book from him.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 9, 2010

I love giving tech advice, and it's what I'm doing at my new website…this week I'm going to try inviting people into UStream if they need support or want to chat about issues there having…authenticity is the only way to go. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.

Influencer 123

Influencer Ustream Authentication Social CRM 123