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Enterprise 2.0 Conversations

The Marketing Blog

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Enterprise 2.0 A tool is much easier to adopt than a strategy. A fool with a tool is still a fool&#. [In

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. you lend that content to and community to outlying networks.” (p

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. Social Media ROI Measurement Guides.