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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. You need help from the power users in that community. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.