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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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A Quick Guide to Using LinkedIn for Your Business

Later

As a business, being involved in these conversations allows you to nurture a dynamic network, build a stronger sense of community, and even drive sales for your brand. With 57% of LinkedIn users accessing the site on a mobile device, keeping your captions short and sweet is key. 8 Ways to Use LinkedIn for Business.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Some trends and hashtags, while appearing innocent, may have a more complicated background.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Nike always pairs its videos with a hashtag. Create a Twitter Moment.