Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Laurel Papworth

SEPTEMBER 1, 2010

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. Say Cheese! organised ?was

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. than, say, focusing on reaching traditional media first, and social second. than, say, focusing on reaching traditional media first, and social second. Razoo’s Give to the Max Day.

Flash Mob 200

Flash Mob Library Exercises Communities 200