Communities Findability Hashtag Report 
Hootsuite
SEPTEMBER 16, 2021
So, how do you make yourself “findable”? The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you. Use hashtags.
Sprout Social
JANUARY 18, 2017
Rather than digging around your Google Analytics report looking for where people were acquired, and then trying to decipher if they came in from a Tweet or the link in your Twitter bio—UTM codes can tell you the whole story, upfront. UTM stands for “Urchin Tracking Module.” UTM’s are simply a tracking device. Creative UTM Tracking Tactics.
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