Social Pros 18 – Ike Pigott, Alabama Power
Convince & Convert
MAY 31, 2012
Jay : Yes, the other thing that was interesting about that particular study is they said that 40%, 40% of B2B marketers are measuring the ROI of social media. True, actual ROI with an actual formula and a calculation in the classic sense where you have true return on investment? Ike : Link to the Social Pros Wiki at the end.
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