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Debunking Five Social Media Myths

Socialized

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. A recent Pew Internet survey found: “The median age of a Twitter user is 31, which has remained stable over the past year. The CEO Needs to Blog. That was three years ago!

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising? The top two brands in the survey, Microsoft and Google, together generated about $1.3 Apple made a further move into the internet music market when it purchased one of the market leaders, Lala.

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