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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ].

Mobile 140
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Is the Hype around QR Codes Overblown?

Idaconcpts

At the time, she was going out on a limb because digital marketers were seriously punting QR codes as the way of the future. The limb was especially tenuous as her declaration came soon after comScore released figures that supported the use of QR codes. So, what are marketers to do? They should play to their strengths.

comScore 135
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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

In a recent GroupM Search and comScore study this has pretty much been verified. The results from the survey/study revealed the following. The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. What does this really mean?

comScore 182
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How Can Linkedin Grow?

Idaconcpts

After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic. The market valuation from LinkedIn can only be sustained by a positive expectation for growth: more and more users. Here is a brief analyis.

LinkedIn 139
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Are Snapchat Stories Still Relevant?

Ignite Social Media

From a recent comScore study in June of this year, they found that users between the ages of 18-24 that Snapchat was third on the list of apps they utilize the most. Still, based upon other surveys, Snapchat is gaining ground against it’s rivals. Above that, YouTube and Facebook whereas Instagram comes in at number five.

comScore 111
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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Microsoft could learn a thing or two about “perpetual marketing&# from Google. Subscribe to the comments for this post?

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more.