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The Social Media Analytics Compass: What and How to Measure

Razor Social

If you can’t do the analysis with the tools you can always run a survey to your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough. Community Responsiveness. Reach and Engagement.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.