Buzz Marketing for Technology

JUNE 27, 2008

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? Who is protecting OUR content?

Communities 108

Communities Social Media Journal Diagrams 108

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Buzz Marketing for Technology

JUNE 27, 2008

Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. You can find numerous examples of this on the net, like the What is Fair Use? Lesson # 5 Use Social Networks. Lesson # 1 Personal Branding. I think theyve got it!).

Class 274

Class Social Media Web 2.0 Wiki 274