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10 Ways for Social Marketers to Avoid Social Media Burnout

Hootsuite

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

Their goal is to find social media management tools that streamline processes, automate tasks, surface vital social insights and integrate seamlessly with other tools. Think of a CoE as being a tech buying steering committee of sorts. Determine which CoE stakeholders need to grant approvals in your plan.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. And for those of us operating farther from the crisis, social media is how people connect and make sense of tragedy.