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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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How to Support Social Causes as a Brand on Instagram

Later

We are really passionate about ongoing, sustained involvement in communities (the school is near Ismail's factory so will impact the whole town) as we believe this is what makes true, lasting change to peoples' lives. ? ? How to Support a Social Cause on Social Media #2: Celebrate the Advocates in Your Community .

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9 Brands Driving Meaningful Change on Instagram

Later

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about. our community is strong and growing.

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