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How a Global Telecoms Giant Uses Talkwalker Social Listening for Crisis Management

Talkwalker SM

Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines. The ability to manage an emerging crisis quickly and efficiently is pivotal for such a large and global public corporation.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%).