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Social media personalization: The opportunity and risks to consider

Sprout Social

For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. ambrosethechi Thank you as always, @Chewy!??? Are you using data to surprise and delight?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.