Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# “The mainstream gaming market will always be native.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

Social Media 117

Social Media Strategy Social CRM Company 117

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. Winback campaigns. Which of our campaigns results in the most direct revenue? PR and media tools. Newsletters.

Team 90

Team Tools Hubspot Collaboration 90

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? I think this is a fundamental necessity.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Hootsuite

SEPTEMBER 16, 2022

Benefits of social media scheduling tools. Create social content in advance and plan a cohesive posting schedule for multiple accounts. Manage cross-platform campaigns in a central location. Social media analytics tools. All social networks offer basic native analytics tools. Social media reporting tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? I mirror your sentiments. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

JULY 9, 2023

Keyhole Pricing: Starts from $79/mo Keyhole is your best bet when it comes to full-fledged social media automation. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. I fully recommend it, and we use it year-round!

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

DECEMBER 31, 2015

Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Schedule Social Posts to Save Time. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Whether the hashtag is an official part of your campaign or fan-generated, you’ll be able to track its use over time and any positive or negative sentiment attached to it. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. Free Up Precious Time with Auto-Scheduling.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Sprout Social

DECEMBER 20, 2022

Sprout’s social management features focus on publishing, scheduling and reporting to aid your day-to-day social media activities. Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. Sprout Social Listening and Analytics.

Social Media 95

Social Media Tools Sentiment Small Business 95

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of content ROI.”

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119