Buy CPI Feedly URL 
agora pulse
OCTOBER 19, 2017
Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. You can also help yourself by creating campaign URLs for each paid social media campaign. Perhaps they scrolled right on by.
Hootsuite
JUNE 8, 2020
They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. They can click on the item that looks the most appealing, and buy it straight away!
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