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Should My Business Bother To Have Social Media KPIs?

agora pulse

Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. Getting shares, especially organically, is a great accolade for a social media manager. Perhaps they scrolled right on by.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. They can click on the item that looks the most appealing, and buy it straight away! Though Snap ads can be up to three minutes long, they are most effective when they are three to five seconds long.