article thumbnail

What you need to know about social media copyright

Sprout Social

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

article thumbnail

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. You don’t lose ownership rights, but you do lose control over how your content can be used. This is particularly important when managing branded client materials.